Question: PLEASE HELP TO ANSWER AS SOON AS POSSIBLE, URGENT , TQ (b) AKB Sdn. Bhd. produces smart phone for local and global market. However, AKB

PLEASE HELP TO ANSWER AS SOON AS POSSIBLE, URGENT , TQ

PLEASE HELP TO ANSWER AS SOON AS POSSIBLE, URGENT

(b) AKB Sdn. Bhd. produces smart phone for local and global market. However, AKB Sdn. Bhd. faces competition from global companies particularly from Chinese companies. The company's operating cost and prices were higher and its products were of relatively inferior quality compared to its competitors. As a result of this, return on assets fell to less than 20% and market share came down sharply from 90% in 2015 to just 20% in 2020. Between 2015 and 2020, AKB's profits decreased from RM 4.15 billion to RM 200 million. AKB quickly began emphasizing improvement programme to strengthen their business result through implementing the benchmarking program. Apply SIX (6) steps for implementing benchmarking in improving AKB Sdn. Bhd. based on the above scenario. (12 marks)

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