please help

To Bribe or Not to Bribe? That Is the Question

Here's the full case:

John Hingas didnt know what to do, but he did know that he would have to make a recommendation, and soon. He had been the leading marketing representative for Government Products, Incorporated (GPI), for years. In fact, he was practically a legend in the company. Thats why GPIs president had given him the current assignment to break into the Mexican market. GPI produces various office products ranging from desks and chairs to filing cabinets and shelves. The companys major customers are local, state, and federal government organizations. With the passage of the North American Free Trade Agreement (NAFTA), GPIs executives had decided to expand into Mexico. Unfortunately they were getting nowhere. After nine months of concerted effort, GPI had nothing to show for its attempts to gain a foothold in Mexican markets except a stack of invoices for airline tickets, motel rooms, and restaurants. Finally, GPIs executives decided to send in the A Team. That is when John Hingas received the call. While meeting with GPIs executive management team, Hingas quickly showed why he had always been so effective. After analyzing companys marketing plan for Mexico, Hingas told the executives, I have just one question. How many of the marketing representatives we send to Mexico actually speak Spanish? There was an embarrassed silence before Hingas said, Why dont we step back from the Mexico initiative for a while and give me a chance to look into it? Ill then come back with recommendations. How long do you need? asked the companys CEO. Six months, said Hingas Why so long? Because before I go down to Mexico to look into things, I need to learn to speak the language. Eight months and many trips to Mexico later, Hingas knew exactly what would be necessary to succeed in the Mexican markets. By learning to speak Spanish and by getting to know a number of key contact people, Hingas had learnt precisely what GPI would have to do in order to compete in its targeted market in Mexico. In a word the answer was bribery. GPI would make the best products in the world at the most reasonable prices, but unless its marketing representatives became adept at playing the bribery game, the company would never sell one piece of furniture to a government organization in Mexico. GPIs competitors had already figured this out and were using it to their advantage. Hingas knew GPI could play the game as well or even better than its competitors, but should it? On the one hand, bribery is simply a way of life, a part of the culture in the markets GPI is trying to reach. The hard truth is clear to Hingas; no bribes, no contracts. However, with just a few well-placed bribes, GPI could increase its annual sales by more than 15 percent in less than two years. On the other hand, GPI enjoys a well-stronger sense of ambition, need, and fear of the consequences of marketing the ethical choice, peer pressure, pressure from superiors, and numerous other human factors.

Here's the rubric:

Determine the facts and state the problem

Identify the Stakeholders individuals, communities, companies

Identify relevant factors legal, financial, societal, environmental, health, safety, philosophical

List 3-5 options

Assess options using various tests - harm, legality, precedence, publicity, defensibility, mom, golden rule, virtues, professional, peer, how it makes me feel test, organization test

Make a tentative choice