Question: Please help with marketing study guide: Chapter 6 Understanding and Reaching Global Marketing 1 . Trade feedback effect 2 . Countertrade 3 . Gross domestic

Please help with marketing study guide:

Chapter

6

Understanding and Reaching Global Marketing

1 .

Trade feedback effect

2 .

Countertrade

3 .

Gross domestic product

4 .

Protectionism

5 .

Quotas vs

.

tariffs

6 .

International firms, multinational firms, and transnational firms and the appropriate strategy

7 .

Cultural diversity and the

4

aspects of culture

(

Values

,

Customs, Symbols and Language

)

8 .

Semiotics

9 .

Back Translation

10 .

Cross

-

cultural analysis

11 .

Sociocultural influences

12 .

Currency exchange rate

13 .

Balance of trade

14 .

Cultural relativism

15 .

Cultural ethnocentricity and consumer ethnocentrism

16 .

Global market

-

entry strategies: Exporting, licensing, joint venture, and direct investment

17 .

Dumping and gray market

18 .

Product extension, product adaptation, dual adaptation, communication adaptation

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