Please help with marketing study guide:

Chapter $7$ Marketing Research

$1.5$ steps in marketing decision process

$2.$ Management decision problem vs$.$ marketing research problem

$3.$ Probability and nonprobability sampling$4.$ Statistical inference

$5.$ Types of primary data $($observational$,$ questionnaire $($survey$,$ depth interview, focus groups$),$ neuromarketing methods$)$ and secondary data $($internal and external$)$

$6.$ Customer experience management

$7.$ Ethnographic research

$8.$ Advantages of primary and secondary data

$9.$ Panels and experiments

$10.$ Big data, data mining, and predictive modeling

$11.$ Sales forecast and three main sales forecasting techniques