Question: please help with study guide: Chapter 5 Understanding Organizations as Customers 1 . Business marketing 2 . Types of organizational buyers 3 . NAICS classification

please help with study guide:
Chapter 5 Understanding Organizations as Customers
1. Business marketing
2. Types of organizational buyers
3. NAICS classification system
4. Buying decision process for organizations (know the stages and specifics about each stage)
5. Characteristics of organizational buying6. Derived demand
7. Reciprocity
8. Organizational buying criteria9.3 types of buying situations (buy classes)
10. Buying center and the roles in the buying center
11. Traditional vs. reverse auction
12.How the marketing mix differs for organizational customers

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