please help with this executive summary. Its on a business that can be found on google called "exchange physical therapy group" . you can get all required information on their website. I can not post the link so please google it. i will give thumbs up and good comment! thank you!

......EXECUTIVE SUMMARY: This should be an overview (at least 2 pages in length). Discuss the client. Provide historical perspective, talk about the role of IMC with this client - are you responding to a challenge (ie: a problem), or taking advantage of an opportunity to communicate a message effectively. This introduction should have a conversational tone. Most plans are sent directly to the client. Effectively boost the image of your client and the capabilities of your "firm." Don't just list facts, be creative! Example of Proper Tone: The Smith Company is well known in northern New Jersey as an innovative supplier of learning toys for children. Owners, Sue Smith and Jan Jones, spent years developing their line of educational material for young people. Their airy and colorful plant in Madison, New Jersey is often visited by the most discerning customers - those who are no more than 33 inches tall! This is much more interesting, upbeat, and creative than: The Smith Company is located Madison, New Jersey and produces learning toys. The company is owned by Sue Smith and Jan Jones. RESEARCH: ......EXECUTIVE SUMMARY: This should be an overview (at least 2 pages in length). Discuss the client. Provide historical perspective, talk about the role of IMC with this client - are you responding to a challenge (ie: a problem), or taking advantage of an opportunity to communicate a message effectively. This introduction should have a conversational tone. Most plans are sent directly to the client. Effectively boost the image of your client and the capabilities of your "firm." Don't just list facts, be creative! Example of Proper Tone: The Smith Company is well known in northern New Jersey as an innovative supplier of learning toys for children. Owners, Sue Smith and Jan Jones, spent years developing their line of educational material for young people. Their airy and colorful plant in Madison, New Jersey is often visited by the most discerning customers - those who are no more than 33 inches tall! This is much more interesting, upbeat, and creative than: The Smith Company is located Madison, New Jersey and produces learning toys. The company is owned by Sue Smith and Jan Jones. RESEARCH