Please how I can solve the below cases

7. When Econofitness decided to open their low-cost gym into Canada they wanted to ensure that they would be providing the best possible customer experience to their clients. They wanted to ensure that their new clients would appreciate the service quality being provided to them. What specific strategies must the company employ to ensure the key dimensions of service quality are met? Econofitness8. Vans the fashion forward shoe brand is out promoting their newest line of shoes and has embarked on a new who is selling fashion forward and trendy line of clothing embarked on a new IMC strategy. It has chosen to advertise on the CTV National News and in Time magazine. The message is designed to announce new styles for the season and uses a 17-year-old model. Evaluate this strategy regarding how effective you think this strategy will be. As a recent graduate of JMSB, how would you change the overall look of this IMC campaign. What would be the tools you would use? What would be some of the objectives you would set up for each of the IMC tools and briefly provide some of the key tactics you would employ. |