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Case study

High-noon is amongst the largest pharmaceutical companies; a multinational that uses science-based innovation to address some of society's most pressing healthcare issues.

The Challenge

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Research and development are at the heart of the focused medicines company with laboratories in various countries. To continually deliver innovative and life-changing medicines to patients, High-

noon has embarked on an ambitious culture transformation in recent years known as EVEN-HANDED. Employees (called associates) are encouraged to pursue their ideas and are empowered to

realize their full potential. In this way, the pharma giant is endeavoring to become more entrepreneurial. A key component of the EVEN-HANDED culture is Labs. This startup program invites

associates to submit scientific ideas for consideration for dedicated funding. Its goal is to rapidly prototype new discoveries, accelerate scientific innovation, and nurture grassroots concepts that

might otherwise lie dormant deep within the organization

In December 2019, Labs launched Request for Application 3 (RFA 3), its third pitch competition, where more than 20,000 associates across the globe were invited to contribute. Colleagues from the

research, development, and generics divisions of High-noon were asked to propose their innovative ideas for reimagining medicine. To scale and manage this bold initiative, High-noon partnered wil

Planbox, the top-ranked innovation management platform external-link provider.

The Goal

Effective collaboration can be challenging for large organizations with groups spread across different locations, each with its own priorities and objectives. High-noon Labs' goal was to bring togethr

associates from across the company via Planbox's platform, harness their knowledge and creativity, nurture co-creation, and ensure the best ideas could rise to the surface

According to Aimee Reynolds, Genesis Labs Project Liaison, High-noon "We had nearly 4,000 people who checked out ideas on Planbox and almost 1,500 who tuned into pitch day. Using Planbo,

we encouraged psychological safety with our colleagues who were willing to put themselves out there and propose what sometimes might seem like crazy transformative ideas on the platform'

The Results

During the two-month ideation phase, associates submitted ideas, commented on others, and shared them with people in their networks who might have something to add. Then the COVID-19

pandemic threw a spanner in the works, and the Genesis Labs team had to adapt the contest to accommodate changing circumstances so the live pitch day final was turned into a virtual event.

Dspite setbacks, the RFA 3 contest came to a successful conclusion with the selection of a handful of groundbreaking ideas for further development through Labs. In total, there were:

160 Ideas received from colleagues in 11 countries comment-alt

467 Comments received MEGAPHONE

3,870 Associates who logged on and engaged with RFA 3 gem

49 Ideas refined to full proposals user

1,457 Associates who joined live on pitch day

One of the most exciting aspects of the contest, in addition to the innovative ideas, was how people across the organization connected through Planbox's platform, working across val

and disciplines. Aimee Reynolds, Genesis Labs Project Liaison, High-noon "We saw colleagues who felt wiling and safe to provide comments and feedback, make new connections :

network. Then, of course, we saw many ideas. Partnering with Planbox truly helped us advance EVEN-HANDED innovation at High-noon,"

Questions:

1- Define the Advantages of development of even-handed environment at High-noon?

2-Which level of maturity High-noon has achieved according to Laloux model? Justify your example with achievements that they made?

3- Which external event triggered innovation and proved advantageous results?

4- How would you relate the components of ETOIL in the given scenario?