Question: please i want a clear answer for the 4 questions related to this case REAL WORLD HOTEL CHALLENGES (8.2) Well, Bethie, how does it look?
please i want a clear answer for the 4 questions related to this case
REAL WORLD HOTEL CHALLENGES (8.2) "Well, Bethie, how does it look?" index decline evident in the monthly goals next quarter. What would you like asked Barry Cook, the hotel's GM. STAR Report, it was clear that future me to do?" "About like last month," replied business bookings, which would be Bethie McKay, the hotel's DOSM, as measured by future STAR Reports, 1. What are some additional possible she glanced up from the document she were declining reasons for the decline revealed by was intently studying. "This month's "Well" replied Barry, "What do you the monthly Pace Report? Pace Report for future group room sales think is causing the drop-off?" 2. If you were Barry, how would you go is about 4% below last year's level" "I'm not positive" stated Bethle, about assessing the sales difficulties This was not good news, as Barry "but it could be several things. City now experienced by the hotel and its well knew. The drop-off in group room wide bookings may be down, the new DOSM? sales was now in its third consecu- sales manager we hired for corporate 3. What tools could you use to help tive month. The same was true, to a groups may not be up-to-speed yet, or understand and solve the revenue smaller degree, in the food and bever- perhaps we are being too rate aggres- problem? age department's catering bookings. sive in our bidding. I know that unless 4. How responsible do you think a GM Although the hotel was not experienc-things turn around quickly we will have should be held for the sales level of ung an occupancy decline or occupancy real difficulty meeting our revenue his or her property
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