Please include and provide links and resources. Please give the articles links. Write three paragraphs towards "Brand Dilution" and not towards "Focus on health and safety." And discuss the background and significance of issue: "Brand Dilution" and not towards "Focus on health and safety." without sounding like AI GENERATED:

"The focus on health and safety in the hotel industry is an essential element that has a direct impact on how well customer service management works. Recently with the COVID$-19$ outbreak the hotel industry has become even more vigilant in terms of their health and safety of their guests, the article states that,$$required hotels to adopt and maintain high$-$level safety leadership strategies and safety operational standards$($Zhang$,$ et al$.,2020).$ Throughout the hotel industry and it$$s history, hotels are constantly finding how best to serve their guests. Hospitality is made up of various big and little details that make up the customer experience. Details that guests may not automatically think of during their stay, such as health, safety, and security. In order to ensure the well$-$keeping of guests, hotels have many rules and regulations to abide by$.$ These regulations are continuously being updated as we learn more about health and safety."

"There has been a shift, especially recently, within hotel management to emphasize their efforts toward health and safety. Guests$$ perceptions of hotel value and attraction may be related to the use of health and safety protocols within the hotel $($Polo$-$Pe$$a$,$ et al$.,2024).$ A great quantity of features like cleanliness of the hotel, adequate lighting, and emergency exits impact how guests perceive the health and safety of a hotel establishment.$"$

Please provide links, resources, and articles. Please have a citation just like the one proved.