Please include and provide links and resources. Please have citations just like the one below. Please give the articles links. Write three paragraphs towards "Brand Dilution" and not towards "Focus on health and safety." And discuss the possible causes and impacts associated with the issue: "Brand Dilution" and not towards "Focus on health and safety." without sounding like AI GENERATED:

$"$In recent years, health and safety awareness has been heightened. It is important that hotel management responds appropriately during a major global crisis, like COVID$-19($Zhang$,$ et al$.,2020).$ It was apparent that companies that did not respond swiftly and appropriately during the changes were affected negatively. As we have discussed in class, hotels should maintain strong relationships with the four government agencies; such as the police department, fire department, hospitals, and coast guard $($Kasavana$,2017).$ Having good relationships with these agencies benefits the hotel in multiple ways. It ensures everything is up to code, that there are evacuation systems in place, and readily$-$aid. Police presence can discourage crime at or within the area of the hotel. The fire department can ensure that the hotel is well prepared in case of a fire or other natural disaster. They can work with hotel faculty to execute evacuation plans. Having a relationship with hospitals aids hotels in health incidents and health related issues. The insight of health professionals were truly valuable during COVID$-19$ and allowed hotels to decide how best to address the issue. A well$-$established hotel brand should mitigate planning for disaster and emergency $($Ahmad$,2022).$ They can mitigate disaster by planning creating emergency response plans, creating security and health protocols as well as create regular safety meetings that all team members must follow and understand."

"Another recent rising issue related to safety, is the issue of managing security. Guests should expect to be safe and secure during their visit. It is crucial to provide that safety to guests or they could decide to stay elsewhere. Guests want to protect themselves, their families, and their belongings. Violence, active shooter scenarios, and scams are some of the dangers that guests are growing more concerned about $($Clifton$,2023).$ Some precautions that hotels have been taking are not announcing a guest$$s room number, verifying guest identity, key cards, and providing safes to the guest. A new concern relates to the Las Vegas shooting on October $1,2017$ out of Mandalay Bay. Other concerns relate to scammers stealing identities, money, and other property. With new issues arising, hotels are left to develop methods to eliminate their risks of threat and vulnerability. As mentioned prior, a strong relationship with the police force will aid in situations related to crime.$"$