Please interpret this result. Free sample 10% discount coupon Sig. (p value) (mean) (mean) Purchase intention of sunscreen face 5.5 7.5 .037 cream O Consumers will buy the same number of sunscreen face cream when they receive free sample or 10% coupon. (i.e. there is no significant different impact between free sample and 10% coupon Consumers will buy more sunscreen face cream when they get 10% discount coupon compared to free sample. O Consumers will buy less sunscreen face cream when they get 10% discount coupon compared to free sample. D Consumers will buy more sunscreen face cream when they get free sample compared to 10% coupon