Please keep all the explanations short, simple, and clear.

1. Consider how this company talks about the product on its website. How does this product satisfy consumer needs? (Highlight one answer)
   1. It satisfies Functional needs
   2. It satisfies Psychological needs
   3. It satisfies both types of needs
   4. It satisfies neither type of need

Explain your answer using course concepts:

2. Based on what you researched and learned about this product, describe the B2C marketing mix.
   1. Product:
   2. Price:
   3. Place:
   4. Promotion:

3. Consider Safeway as a B2B customer (retailer) for this product. Describe the B2B marketing mix (between these two companies). If any of the 4Ps are different than the B2C marketing mix, explain how and why (or explain why they would remain the same).
   1. Product:
   2. Price:
   3. Place:
   4. Promotion: