Question: Please kindly assist with Question 2.2 Question 2.3 QUESTION TWO [36 MARKS] MT marketing agency is an SME business owned and managed by Paul, Peter
Please kindly assist with Question 2.2 Question 2.3


QUESTION TWO [36 MARKS] MT marketing agency is an SME business owned and managed by Paul, Peter and Nqobile. MT marketing agency traditionally required their employees to work from the office prior to COVID-19. With the prolonged existence of COVID-19 and lockdown regulations, MT marketing agency management has decided to change their traditional work environment to hybrid workplace environment to be implemented as a long-term strategy to alleviate the COVID-19 impact and align the business with the Fourth Industrial Revolution (4IR). The hybrid workplace environment will require MT marketing agency employees to work from home and work from the office only when necessary. The management team has agreed that Peter and Nqobile will be the drivers of change and the following benefits to both the employees and the organisation were identified. On one hand, this will provide workers with the flexibility to work wherever they are most productive, either in the office or remotely, and reduce employee to employee COVID-19 transmissions. On the other hand, this will promote operational continuity during lockdown and reduce MT marketing agency's operational costs because the management team has decided to terminate office rental leases and leave only the boardroom which employees will use when they decide to come to work from the office or when they come for meetings. The first week of change, employees are expected to work from the office twice a week in order to give them enough time to set up their work-stations at home. Furthermore, the company has provided funds for employees to order resources and software's required to implement the hybrid workplace model. After a month, all the employees are expected have familiarised themselves with hybrid workplace environment prior to the rental lease termination. Fictitious scenario Required: Explain and apply the Kotter's eight-step model to manage change at MT marketing agency (8x3=24 marks) 2.1 Required: 2.1 Explain and apply the Kotter's eight-step model to manage change at MT marketing agency (8x3=24 marks) 5 HBMN233-1-Jan-Jun 2022-FA2- MN-V2-09122021 2.2 Kaplan and Norton estimated that 80 to 90 per cent of organisations fail when it comes to strategy implementation. In accordance with Kaplan and Norton, evaluate four (4) main barriers to successful strategy execution and indicate the measure that has been established by MT marketing agency to curb each barrier. (4x2=8 marks) 2.3 In your view, provide four (4) reasons why employees may resist change at McDonald's. (4x1=4 marks)
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
