Question: Please let me get an answer in the next 15 mins. thanks A manufacturer of a commodity product is currently pursuing a successful cost leadership

Please let me get an answer in the next 15 mins. thanks

A manufacturer of a commodity product is currently pursuing a successful "cost leadership" strategy which is now being threatened by competitors' investment in the latest AI controlled automation. The company is considering a similar investment but has doubts that there will be a sufficient return on the investment. However it believes it has a core competency in the quality of the workforce and its training and management. Prepare a brief situational analysis of the company (including internal and external factors) - you may assume any missing pieces of information you may need, but state your assumptions. Based on this, set out an alternative strategy the company may adopt and explain it with reference to Porter's generic strategies

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