Question: Please make full displacement analysis based the following information: Beverage costs and prices are the same for group guests and transients. The average beverage price
Please make full displacement analysis based the following information: 
Beverage costs and prices are the same for group guests and transients. The average beverage price is $5.00 and the average beverage cost is 20%. The organizer believes that 80% of the group members will purchase one beverage per day. The beverage capture rate of transient guests is 40%.
Hotel A has 40 rooms. The average transient rate in March is $120. The variable room cost is $17 (per room) The Windsor is also paying a management fee of 4% and a marketing fee of 3% of room revenue (both). A local university's business student alumni association plans a reunion. The group requests single rooms for $72 per room night, meals (breakfast $8, lunch $18, dinner $20), and other services for a 3-day event between March 6-8. # The following is the group's request: Date Rooms Breakfast Lunch Dinner Meeting room 03/06 21 21 0 21 03/07 20 20 0 0 $200 03/08 20 20 15 0 $200 Total 61 61 15 21 $400 The forecasted occupancy of the hotel for the days in question is as follows: 03/06 03/07 03/08 30 27 25 This means that the hotel will have to displace some of the forecasted transient demand. The hotel's capture rate (% of transient guests purchasing a meal) and other relevant data per meal period for transient guests in March are as follows: Price Food cost % Transient capture % Meal Breakfast $10 30% 60% Lunch $25 34% 35% Dinner $30 32% 45%
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