Please make sure the answer is correct 100%

a. Using your own words, define and explain what type of advertising appeal used by KLM Airlines. Why they have been so effective?

b. Define and explain two advertising techniques that KLM Airlines are using in their campaign?

Competition is fierce among airlines. They compete with each other on providing the best flying experience for their customers: some strive to offer the best entertainment, others delight their customers with chef-quality menus. Putting aside their business differentiators, all of them strive to amaze their audiences through creative video campaigns. KLM Take-Of KLM Take-Off Tips Airports are crowded with people from different backgrounds, most of the time minding their own business while waiting for their flights. Wouldn't it be great if we could encourage these travelers to connect and share cultural insights, instead of them spending time on their mobile phones? In the KLM campaigns, it's all about the people. The airline's marketing campaigns are designed to help people connect and bring them joy. In January 2019, KLM released its latest campaign: KLM Take-Off Tips. Why look for places to visit and things to do in the travel booklets when you can get valuable tips from the locals themselves? It's about human connection and bonding experience. It's a great campaign which comes after years of constant improvement in the way the company delivered its core values to its customers