Question: Please make sure this assignment has no AI please owning an iPhone means you don't have to worry about accidents it's designed to endure life's
Please make sure this assignment has no AI please
owning an iPhone means you don't have to worry about accidents it's designed to endure life's little mishaps. The ad's unique features include close-up shots of the phone's sleek design and a calm, reassuring voiceover that enhances the emotional connection. No obvious stereotypes appear; instead, the focus remains on the product and its capabilities, making it inclusive and universally relatable. In my opinion, this advertisement is very effective. It reassures potential buyers that the iPhone 13 is not just stylish but also durable, addressing a common consumer concern about smartphone fragility. The relaxed tone and straightforward demonstration make the message clear and memorable without overwhelming viewers with technical jargon. This ad primarily uses product advertising with an emphasis on informative advertising by highlighting the iPhone 13's durability features. It also contains elements of emotional advertising, as it builds trust and confidence in the product by evoking feelings of reassurance. The combination of practical information and emotional appeal strengthens Apple's brand and connects well with its target audience. Advertisement #3: Doritos - Crash the Super Bowl: Goat htt www. yvoutube.com/watch?v=91Edk9fuJ8s The "Crash the Super Bow!: Goat" commercial features a humorous scenario where a goat, previously seen in Doritos' "Goat 4 Sale" ad, reacts to online criticism of the original commercial. The goat, portrayed as self-aware, watches the negative feedback and decides to respond by challenging viewers to create a better ad. This meta approach not only references the brand's history but also engages the audience in a playful manner. The advertisement promotes Doritos' "Crash the Super Bow" contest, encouraging fans to submit their own commercials for a chance to air during the Super Bowl and win a $1 million prize. The target audience includes creative individuals, aspiring filmmakers, and Doritos enthusiasts aged 18-35, predominantly male, with a moderate to high income. They are likely to be tech-savvy, active on social media, and value humor and creativity in advertising. The goat symbolizes the brand's legacy of memorable, fan created content, serving as a bridge between past and present campaigns. Its reaction to criticism represents the brand's acknowledgment of public opinion and its willingness to engage with its audience. The color scheme is consistent with Doritos' branding, featuring bold reds and yellows that evoke excitement and energy. The use of a simple set and direct address to the camera creates a conversational tone, making the ad feel personal and relatable. The hidden message suggests that Doritos values its community's input and is open to creative contributions, reinforcing the idea that the brand is built on fan engagement. The unique features, such as the goat's expressive reactions and the direct challenge to viewers, enhance the ad's impact by making it memorable and interactive. There are no overt stereotypes depicted; instead, the ad focuses on humor and self-awareness, appealing to a broad audience without relying on clichs. In my opinion, this advertisement is effective in several ways. It cleverly leverages nostalgia by bringing back a beloved character, the goat, and uses humor to engage viewers. The direct challenge to the audience fosters a sense of involvement and encourages participation in the contest. Additionally, the ad aligns with Doritos' brand image of being bold, fun, and community oriented. This ad employs product advertising by promoting the "Crash the Super Bow|" contest, emotional advertising through humor and nostalgia, and participatory advertising by inviting viewers to create content. The combination of these elements makes the ad both entertaining and effective in achieving its objectives. Advertisement #1: Nike - "You Can't Stop Us" (2020) Nike's "You Can't Stop Us" is a visually striking 90-second commercial that features a seamless split-screen montage of athletes [rom different sports and backgrounds performing synchronized movements. It juxtaposes moments of triumph, struggle, and resilience to show that, despite differences in race, gender, and ability, sport unites people. The commercial promotes Nike's brand identity and its line of athletic apparel, shoes, and gear not by showcasing specific products, but by selling a lifestyle and ethos rooted in perseverance and inclusion. The target audience includes socially conscious individuals aged 18-35 who are interested in sports, fitness, and community. These individuals often reside in urban or suburban locations, value diversity and unity, and align with causes 81 h as racial justice and gender equality. Both male and female athletes, people of all income levels, and multilingual viewers are considered, though the ad primarily uses English. This advertisement is rich in visual symbolism. The split screen itself is symbolic, representing duality and unity, different bodies, same spirit. One side may show a Black athlete, the other a white athlete; one a male swimmer, the other a female surfer mirroring movements to show interconnectedness. Color usage is strategic: mostly black and white footage with splashes of color emphasizes key emotional or impactful moments, suggesting hope, breakthrough, or change. The hidden message is not about performance gear, it's about resilience and humanity. Nike presents itself as more than a brand; it's a movement. The ad's unique features include real athletes (including Megan Rapinoe, Serena Williams, and LeBron James), emotionally charged music, and tight editing build both credibility and emotional impact. Stereotypes are actively challenged: women box, men do gymnastics, and para-athletes are shown as equals, which reflects Nike's progressive stance. In my view, this advertisement is extremely effective. It emotionally connects viewers to Nike's core values while indirectly promoting the brand. It inspires a sense of unity and action, especially during times of social unrest and global crisis (e.g., the COVID-19 pandemic). It doesn't hard-sell a product but instead uses institutional advertising, focusing on branding and values rather than individual items. There's also an element of emotional advertising it taps into pride, struggle, and hope, making viewers feel empowered and included. The ad's storytelling approach, combined with powerful visuals and a socially aware message, elevates it from a typical commercial to a cultural statement. As a result, Nike doesn't just sell shoes it sells purpose. Advertisement #2: Relax, s Iphone 13 (2020) outube.com/watch?v=0NCF67FhGw0 The "Relax, It's iPhone" commercial features a lighthearted scene where the iPhone 13 is accidentally knocked offa table but remains unharmed, emphasizing the phone's ability and advanced Ceramic Shield technology. The ad highlights the device's ability to withstand everyday accidents like drops and water splashes, assuring users of its robust build quality. The product being promoted is the Apple iPhone 13, with a focus on its durability and resilience features. The target audience includes tech-savvy individuals aged 18 to 45, spanning all genders, who value premium technology that combines style with practicality. These users likely have a moderate to high income, live in urban or suburban locations, and prioritize reliability in their electronic devices. They appreciate sleek design but want assurance that their investment can withstand real-world use. The ad uses the symbolic action of the phone falling yet remaining intact to represent strength and dependability. The phrase "Relax, it's iPhone" serves as a comforting message, symbolizing trust and peace of mind. The color scheme is clean and minimalistic, dominated by white and soft grays that align with Apple's modern, sophisticated brand identity. The simplicity of the set and the natural lighting focus all attention on the product itself. The hidden message ts that
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
Students Have Also Explored These Related Accounting Questions!