Please map Harrahs CRM implementation process using the CRM implementation process framework described (Makkar Makkar) Was Harrahs transformation considered as a continuous improvement or BPR (Business Process Reengineering) Explain your reasons This questions based on Reaping Rewards Customer relationship management efforts and tough management decisions transformed Harrahs from a struggling casino operator into a very profitable one By Sudhir H Kale and Peter Klugsberger

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Question: Please map Harrahs CRM implementation process using the CRM implementation process framework described (Makkar & Makkar). Was Harrahs transformation considered as a continuous improvement or

Please map Harrahs CRM implementation process using the CRM implementation process framework described (Makkar & Makkar).
Was Harrahs transformation considered as a continuous improvement or BPR (Business Process Reengineering)? Explain your reasons.

This questions based on Reaping Rewards Customer relationship management efforts and tough management decisions transformed Harrahs from a struggling casino operator into a very profitable one. By Sudhir H. Kale and Peter Klugsberger

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