Question: .please match word count Question 1: The choices we make as consumers all have some kind of consequence, and some will say that when making

.please match word count

Question 1:

The choices we make as consumers all have some kind of consequence, and some will say that when making a decision we are actually choosing between consequences or outcomes. As such outcomes differ in their level of importance, not all consumer decision-making situations require the same degree of information search. ( 600 words)

  1. Define extensive problem-solving, limited problem-solving and routinised response behaviour. What are the differences among the previous decision-making approaches? Illustrate your answer with practical examples. (400 words)
  2. What type of decision process would you expect most consumers to follow in their purchase of the following products: (1) mens aftershave, (2) a mobile phone, and (3) a luxury car? Explain your answers. (200 words)

hint :

Extensive Problem Solving:

A lot of information needed

Must establish a set of criteria for evaluation

Limited Problem Solving:

Criteria for evaluation established

Fine tuning with additional information

Routinized Response Behavior:

Usually review what they already know

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