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MKT1040 MARKETING PROJECT ($21) PROJECT OVERVIEW (Grade Value = 30%) FORMAT: Students can work individually or in pairs for this assignment. PURPOSE: Students will use and apply the concepts and tools studied in the course to recommend the launch of a new grocery store product in the Canadian market in January 2022. . Students will provide an evidence-based recommendation for the launch of the grocery product using library research. STEPS: 1. Identify a group of Canadian consumers whose needs are not fully satisfied by the currently available products in a specific grocery product line (e.g., mustard, cookies, juices, clothing detergent, etc.). 2. Suggest a product that would be attractive to the target audience(s). 3. Gather evidence through research to support how the product suggestion will serve the needs of the target audience(s). 4. Develop strategies for each of the 4P's to ensure a successful Canadian launch