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Chapter 9 of your reading focuses on the various publics within public relations. After reading the chapter, research a product, service, or company that would benefit from publicity. This should be original research for you and you should include a product, service, or company that you have not previously discussed in this class. In terms of publicity, explain what you would do to bring publicity to the product, service, or company. This should be an in-depth response that addresses the need for the publicity boost, who you will pitch the idea to if you are trying to move it forward, and what resources (media outlets, social media, blog spots, etc.) would be necessary. Also, indicate what you believe the outcome of your publicity would be (i.e. crisis response, repair a damaged reputation, educate the public, etc.).