Please organize your post by component (as listed below). Locate a visual and include within your response (of one of the items listed)

• What is self-concept? Provide an example of how we would measure self concept.
• What is lifestyle? What is the relationship between self-concept and lifestyle?
• What are psychographics? Explain why an awareness of consumer choices categorized using psychographics are important to organizations? Provide an example
• Describe four types of considerations of market segmentation and their relevance to marketing strategy.
• Explain problem recognition and how it fits into the consumer decision process

Review the information below. External Influences Cultur Subculture Demographics Social Status Fuily Marketing Activities Internal Influences Perception Memory Process Motives Personality Emotions Attitudes Product Brand Image Experience & Acquisitions Consumer Self- concept Self Concept & Life Style Relationship Between self- concept and brand image Experience & Acquisitions Needs Desires Consumer Decision Behavior Seek products and brands that improve/maintain self-concept Process The Consumer Behavior Model (Hawkins et al., 1998) External and internal factors contribute to the formulation of self-concept and lifestyle, which affects the consumer decision process. During this process. experiences and acquisitions update the original external and internal influences. Reinforces self-concept Problem Recognition Information search The Relationship between Self- Concept and Brand Image Influence Alternative Evaluation and Selection Outlet selection and Purchase Post Purchase Process 000 Satisfaction Purchase contributes to desired self-concept Geographics Country City Density Language Climate Area Population Market Segmentation Demographics Age Gender Income Education Social Status Family Life Stage Occupation Psychographics Lifestyle AIO: Activity, Interest, Opinion Concerns Personality Values Attitudes B Behavioral Benefits Sought Purchase Usage Intent Occasion Buyer Stage User Status Life Cycle Stage Engagement When you are ready, reply to the discussion forum questions listed below