Question: please please do not copy-paste the answer from Coca-Cola need a good answer 1500words introduction 7 body each talk about what needs it in the
please please do not copy-paste the answer from Coca-Cola need a good answer 1500words introduction 7 body each talk about what needs it in the Questions and conclusion
- Name the global brand/organization and briefly describe its products and activities. (10 marks)
- Description of the consumer goods industry and the organizations main competitors (10 marks).
- What does it mean to be a global organization? Why is your chosen organization global? Link to the theories discussed in the course material. (10 marks)
- There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to your chosen organization. (20 marks)
- Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage? (10 marks)
- Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks)
- Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks)
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
