Question: Please prepare your case study, including the questions outlined for Red Bull Case Study. You will need to submit your completed case study . Please

Please prepare your case study, including the questions outlined for Red Bull Case Study. You will need to submit your completed case study .

Please refer to Case Study Red Bull , and answer the following questions, numbering each answer separately:

1- What created Red Bulls success? Where is the core franchise and benefit? Has the products positioning changed over time? What is the role of alcohol mixing to Red Bulls success?

2-What is Red Bulls success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgement?

3- Why did the fisrt UK launch go awry? What changes were made for US market?Should you consider any other changes?

4- Assume tough competition is coming. How can Red Bull protect its franchise? What are your recommendations?

5_ What should Red Bull competitiors do ? Cola, Pepsi, Anheuser Busch?

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