Please provide a response to the following information:

Select a competitor within the industry and comment on differences in their global strategy and provide an explanation on why you believe they are different (usinginternational business and strategies for entering foreign markets).

A. What is the company's strategic approach(es) to international markets? Discuss and explain. Be sure to include the specific strategy used as mentioned in your textbook such as multidomestic, global, transnational options.

• Starbucks maintains a multidomestic strategy within their international markets offering similar products wherever you are in the world but yet having some local to the area products where they are positioned at. Starbucks will identify local flavoring and test their local market with these new drinks. They incorporate locally grown or harvested goods into their menus.

B. What is their organizational and operational structure in regards to international operations?

• Starbucks is continuing to expand out to other countries by trying to create that well-known experience that is offered in the United States. They have a great presence in China and continue to push forward into other countries. Starbucks looks to partner with local companies to offer their products to get them introduced.

C. Identify and discuss the benefits and advantages the company enjoys as a result of its operations in international markets. (customers, efficiencies, production, revenues, etc.)

• Starbucks benefits very well by offering the experience that not many other coffee cafes do. They also can bring that local touch of goods to their products depending on where they are located. This allows them to cut down the distribution cost and get the local / expert opinion on the newly incorporated menu item.

D. Does this company's strategy, structure, and operations effectively support their international competitive advantage? Discuss the primary strengths and weaknesses of the company's approach. What suggestions for improvement would you offer this company?

• I think Starbucks has a great understanding of operating in international markets. In 2018, they had more company and licensed stores in other countries than the United States. That is only going to increase as the brand becomes much more popular with the other countries. The strength that they hold is their strong marketing abilities to release their brand to other countries in a way that allows it to become a household name. Their biggest weakness is entering markets with established coffee companies that are currently holding the market share. I do not fear the ability that Starbucks holds with rolling out successful stores throughout international markets.