>>>>>>>>>>>>>>>>>>>>>>>>>>>>>PLEASE PROVIDE A SOLUTION

Please read the entire question statement and provide a solution on what is being asked. Please use examples to illustrate your answers wherever required and as appropriate to support your responses.

QUESTION STATEMENT:

Question:

Recommend a suitable strategy for competitive advantage and briefly justify your recommendation drawing reference to the case and/or SWOT Analysis.

Despite the challenges of the COVID-19 pandemic, many persons have found opportunitites to start and grow business ventures. With food being an essential commodity, many persons found this to be a lucrative sector including your best friend who just launched his/her business. Knowing that you excelled in your Quality Management module, your friend asks you to help him/her to get ahead of the competition. Your first step was to gather information about the operation and the following describes what you found. Your friend graduated from the culinary institute. There are three other persons employed in the establishment. One of these employees holds a degree in Marketing and is a good photographer. Your friend, in an effort to capitalise on a large market, invested in a lot of different specialsied equipment which are all crammed in one space and not all utilised. Aslo, to get a good price, perishable raw materials are ordered in bulk but a lot is discarded due to spoilage. Equipment and raw materials are stored in a separte room from the processing space. Processes and employee roles are well-defined but results in a lot of ide time waiting for one person's tasks to get completed. At the end of each day, there are leftover products which are shared among employees and with members of the community