Please provide at least 2 references

Public relations during a crisis are critical to an organizations reputation. After watching the video clip Top PR nightmares: What went wrong (Links to an external site.), please answer the following questions:

• What is the first and most important thing to do in a crisis situation?
• In a crisis situation, the media are powerful; how the press responds to a given situation has a great deal to do with how the public responds. Thus, what should public relations practitioners do when they speak to the media?
• As the Internet has developed, it has greatly influenced organizational and media communications. For organizations, what are the challenges and advantages in managing a crisis? What do you think about the role of the Internet in terms of managing a crisis?

After posting your response to these questions, please discuss your posting and those of your fellow classmates. Your posting should be relevant to the discussion question, raise new questions, and prompt further discussion.