Question: PLEASE PROVIDE RELEVANT GOOD ANSWER TO GET THUMBS UP PLEASE MATCH WORD COUNT : 800 WORDS Exchange theory is central to social marketing. The theory

PLEASE PROVIDE RELEVANT GOOD ANSWER TO GET THUMBS UP

PLEASE MATCH WORD COUNT : 800 WORDS

Exchange theory is central to social marketing. The theory posits that given behavioural options people will ascribe values to the alternatives and select the one that offers greatest benefit or enhancement - to themselves. In the context of a selected local/regional organization, to what extent are values significant in driving individual choices and exchange behaviours when tackling social marketing programs? Accordingly, apply the exchange theory to the selected organization in addressing a certain health issue such as the flu or Covid-19? Explain. Provide examples to support your answer. (800 words)

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