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You will create your own Personal Brand Mini TED Talk for this assignment. To learn how to make a great presentation you can read the tips about how to Talk Like Ted and create amazing presentations in the book "Talk Like Ted: The 9 Public-Speaking Secrets of the World's Top Minds".

What is your brand? My brand is scuba diving (Scubapro). It is your visibility, how you want people to see you, and the values you outwardly represent.

Why should you develop a personal brand? A personal brand allows you to share who you are and what you stand for professionally. Having a personal brand gives you a competitive advantage when shared with coworkers, leadership, and customers, and it allows others to feel like they know you and can trust you.

Instructions

Remember, it is important to grab your audience's attention. Think about what you are passionate about and what stands out about you. Create empathy and use supporting statistics and stories. Pay attention to your pace, body language, and tone. Be sure to Wow and use "Moments that Matter." Relax and be yourself; you won't go wrong.

Getting Started

1. Develop an outline for your video that includes the following required components.
2. Provide a catchy headline to get your audience's attention.
3. Developthreemain points andthreesupporting points for each main point.
   1. Example: Three ways to keep up with trends
      1. Main Point 1: Social Media.
         1. Supporting Point 1: communicate anytime, anywhere.
         2. Supporting Point 2: source of knowledge and learning.
         3. Supporting Point 3: connect with those that have common interests.
4. Develop a conclusion or call to action.
   1. Describe the action you want your audience to take after watching your presentation.
5. Develop a script based on your outline.
   1. Practice using the script until you feel ready to record your video.
6. Key points to note in the brand video, keeping the following key points in mind.
   1. Identify your target audience.
   2. Develop a plan.
   3. Tell stories people want to hear.
   4. Match your content to your brand voice.
   5. Feature your brand colors and logo.
7. Remember the 5 A's of personal branding: awareness, authenticity, action, adaptation, and accountability.