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a Answer the following questions related to preferred shares: Describe the investor profile of someone who would likely invest in preferred shares? b. Why Do Companies issue preferred shares instead of common shares? c. Why do companies issue preferred shares instead of debt (bonds) when they need additional money? QUESTION #2 (BOND DURATION) In two paragraphs or less, explain the term "bond duration"? b. In your own words, explain how a bond's duration relationship reacts to changes in market interest rate? Provide one example. Describe the ideal interest rate conditions for investing in bonds with a low duration. C. demonstrate a basic understanding of shares and stock indexes. Use the chart below to answer the questions at the top of each column: Investment Type Investor's objective for purchasing this investment Benefits of this Investment Risk Associated with This Investment Common Shares Preferred Shares Stock Indexes