Question: Please pull up the link to the website below on the top selling concert tours of 2019 and 2018. I have included the years of
Please pull up the link to the website below on the top selling concert tours of 2019 and 2018. I have included the years of 2012 thru 2017 if you are a big music fan. I am ignoring the 2020 concert season because it didn't happen. Why do these old acts sell so well? Do Baby Boomers and Gen X parents have input in the newer acts that made the list? Based on the demogaphics of the target markets (you make an educated marketing guesstimate of who attends these shows) how can marketers make some money off of the audience? Who should sponsor the tour, advertise on the tour and why? What other products or services could you sell the audiences. Please select a few of the bands and get busy by providing our class with your marketing expertise!
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