Please read a case study titled J C Penny's Fair and Square Pricing Strategy by E Ofek and J Avery (Harvard Business School, 2012 ) https services hbsp harvard edu services proxy content 26533289 27082010 de352b490f2276266456baf05402f9c1 then, write and submit a 3 to 4 page paper answering the following questions What marketing research methods are used in this case study Why What are advantages(disadvantages) of using primary (secondary) data What conclusions can be made based on the results of quantitative (qualitative) research presented in the case This assignment should be 3 4 pages in length ( and a list of 5 6 references on separate page, In text citations using APA format), double spaced, in 11 or 12 point font DO NOT REITERATE THE CASE (this won't be counted ) You should begin with a brief introduction (2 3 sentences) about marketing research methods, then immediately proceed to answering questions your answer to the last question is the conclusion to the paper

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Question: Please read a case study titled J.C. Penny's Fair and Square Pricing Strategy by E. Ofek and J. Avery (Harvard Business School, 2012;);https://services.hbsp.harvard.edu/services/proxy/content/26533289/27082010/de352b490f2276266456baf05402f9c1. then, write

Please read a case study titled "J.C. Penny's "Fair and Square" Pricing Strategy" by E. Ofek and J. Avery (Harvard Business School, 2012;);https://services.hbsp.harvard.edu/services/proxy/content/26533289/27082010/de352b490f2276266456baf05402f9c1. then, write and submit a 3 to 4 page paper answering the following questions: What marketing research methods are used in this case study? Why?

What are advantages(disadvantages) of using primary (secondary) data?
What conclusions can be made based on the results of quantitative (qualitative) research presented in the case?

This assignment should be 3-4 pages in length ( and a list of 5-6 references on separate page, In text citations using APA format), double-spaced, in 11 or 12 point font. DO NOT REITERATE THE CASE (this won't be counted!). You should begin with a brief introduction (2-3 sentences) about marketing research methods, then immediately proceed to answering questions; your answer to the last question is the conclusion to the paper.

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