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This is not about Starbucks!!! Its about a company call LANGUAGELINE SOLUTION!!!!

Marketing Mix (4Ps) Product Strategy Briefly describe your product or service. Product Strategy Briefly describe your product or service. Answer the questions below as well for this section. Each of the responses is worth 5 points. 1.Where is it in the product life cycle? 2What recommendations do you have for improving the offering to fit your target market's needs? 3.What level of quality and consistency does the offering have? 4.How well does your product or service deliver what the customer values? How can it improve? 5.What improvements would help your offering compete more effectively? Pricing Strategy Answer the following questions regarding the pricing strategy of your product. Each question in this section is worth 2 points. 1.How is your product or service priced today? 2. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? 3.How sensitive are your customers to changes in price? 4.What revenue you need to break even and achieve profitability? 5. What does the price says about your product in terms of value, quality. prestige. etc.? Place: Distribution Strategy Answer the following questions about your distribution strategy. Each question in this section is worth 2 points. 1.What is your current distribution strategy? 2What missed opportunities or disconnects are you seeing in this distribution approach? 3.What are the best distribution channels and methods for you to use, and why? 4.Will you have a retail outlet and if so, where will it be located? 5.In what geographic area(s) will your product/service be available? Promotion: Integrated Marketing Communications Strategy Answer the following questions about your promotion strategy. Each question in this section is worth 5 points. 1.What is your current promotion strategy? 2.Identify at least one goal for your campaign, and make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and times.) 3.Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. 4How will you use each of these tools? Look for ways different methods and tools can build on each other advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion. Part 4: Action Plan Using the table below, outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3-12 months. This section is worth a total of 35 points so be sure to be thorough in your responses. You may add additional rows as needed. Time Actvity Brief Description Audience Add new key messages that fit repositioning strategy and audience focus Today's Example: Date Website Update Tech company hiring managers date