Please read and answer the following short questions. Be concise and to the point. QUESTION 2 a) How would you use the transtheoretical theory to change the behaviour of target markets in a social marketing campaign? (10 marks) b) Briefly explain the fundamental difference between Social Marketing" and "Commercial Marketing? (5 marks) QUESTION 3 a) Social Marketing seeks to impact personal behaviour by persuading target audience to abandon, accept, modify and reject a behaviour, explain with TWO (2) examples each, the benefits of social marketing to a community and companies promoting it. (10 marks) b) How can a SWOT analysis be useful for both internal organisation and external environmental analysis in Social Marketing? (5 marks) QUESTION 4 a) Outline and explain TWO (2) major criteria for evaluating segments in social marketing campaigns. (5 marks) b) There are some deep psychological process underlining most social marketing campaigns. With FIVE (5) reasons explain, why it is difficult to change behaviour in some campaigns, (10 marks) QUESTION 5 a) Describe at least FIVE (5) important factors that can lead to the success of social marketing campaigns. (10 marks) b) Explain with short notes, the definition of Price" as an element within the social marketing mix. (5 marks) DC: ACDO1-F004