Please read Case Study $6\mathrm{.}1$: Marketing an Urgent Care Center, located in the textbook. Take a moment to read the questions below and provide your answers with support from the literature.

What factors encouraged the entrepreneurs to develop an alternative to traditional primary care?

What assumptions did the developers have to make about the demand for such services and the type of consumers who might use it$?$

How did knowledge of the characteristics of the best prospects contributed to an effective marketing campaign?

Given the characteristics of the best prospects, what attributes of the urgent care centers should be highlighted in promotional material? Provide an example of promotional material that could be used.

Important Note! Assume that you work for this organization and it is located in the State where you reside. Consider the data you obtained from researching factors that might be unique to your geographical locations