Please read Jetblue $-$ Starting From Scratch and answer some$/$all of the questions below. Essentially, analyze the case study and let me know what you take away. Papers should include a short brief summary of the "take aways", and then supporting$/$defending answers to questions below.

The document submitted shall be an MS$-$Word document, written in a $10-12$ point font size. The paper will be no more than $2$ pages. The student$$s name, course number, case number, etc. should be included at the top of the document. The file name should include the student$$s last name. The goal here is convey your answers as clearly and concisely as possible. Communicating your ideas in this manner is a great skill, and your leadership$/$co$-$workers will never have time to read long$-$thought pieces. Use this as an exercise in that. Convince me in $2-$pages you know what you are talking about.

Please consider the following questions:

What challenges did management face?

What steps did management take to resolve these challenges?

What actions did the senior management take to manage the challenges?

What was the outcome?

If these challenges were occurred today, what might be different in how they were addressed?

What would you do differently if you were given this challenge?

Based upon the success levels of JetBlue since this article was written, do you think the right things were done? What could have been done differently to address longer term success?