Please read my Project and answer the following-

project name

introduction/background

business objective

current situation and problem/opportunity statement

analysis of options and recommendations

financial analysis

________________________________________________________________________________________________________________________________________________________

My project-

Introduction:

Apple Inc. is one of the top four technological companies. Its headquarter is in Cupertino, California, USA. Apple deals with electronic consumer products, Computer Software, and online services. Apple has a wide range of products including Mac book, iPhones, iPods, Apple smartwatch, Apple TV, Air pods, and software.

On April 1976 Apple was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak. In the beginning, it was named as Apple Computer Inc. In 1977 it sold its first product Apple II. Apple product ran successfully in the US market and in 1980 the corporation became a Public corporation. But Due to the limited availability of applications and high cost the company was facing issues to grow. However, issues were solved by massive marketing strategies. From 1984- 1990 it was considered as one of the most profitable companies, 1991-97 the profit got reduced due to the entrance of Microsoft, From 1197 till now it's making a profit. Currently, Apple is one of the biggest companies in the tech industry. As per reports, in 2018 January 1.3 Billion Apple products were used actively across the world. Apple is known for its innovative technologies.

Current Scenario:

CEO: Tim Cook

No. of Employees: 132,000

Revenue: $ 265,595 Million

Net Income: $59,531 Million

Net Assets: $ 365,725 Million

Currently, its operating in 90 countries having more than 500 retail stores.

Vision: We believe that we are on the face of the earth to make great products .

Mission: to bringing the best user experience to its customers through its innovative hardware, software, and services.

Tag-line- "Think Different."

SWOT analysis:

SWOT-analysis helps to analyze the external as well as the internal business environment. Strength and weakness help to analyze the internal strengths and weaknesses. Whereas, the Opportunities and Threats help to analyze the external environment.

Strengths:

• Financially stable.
• Household name
• strong and efficient management.
• Continuous Innovation.

Weaknesses:

• More dependent on outsider or third-party hardware makers.
• More than 60% of revenue comes from outside of the USA.

Opportunities:

• Electronic Vehicles.
• Technological innovation.
• Market expansion in other countries.

Threats:

• Global Pandemic
• Prices of Electronic products are falling down.
• Competitors.
• Technological imitation.

The marketing strategies of Apple iPhone has been critically evaluated below:

Target Market of Apple iPhones:

Apple targets tech lovers of all ages. It's mainly targeting on Urban and Semi-urban areas. It's not only targeting the consumers but also it is targeting businesses.

iPhones' marketing goal:

• Increase market share.
• Customer satisfaction through uninterrupted services.
• Collaboration and networking with companies and sellers.

I would like to choose the advertisement project for iPhones to expand apple's (iPhone) market share.

Advertisement Approach and budget:

To achieve the above marketing goals, it's important to create awareness. To create awareness advertisement is important. As apple's budget for advertisement budget is less it needs to revise it. AT&T and Verizon are already doing advertisement for apple iPhones, they will continue doing so. But as per our new marketing plan, apple will also do its own advertisement by showing iPhones are really easy to use and can be handled by any person, any age.

Break-Even analysis:

Assume,

Wholesale revenue = $500/unit

variable cost = $250/ unit

Fixed cost= $50 million

Break-even point= Total Fixed cost / (Revenue- variable cost) = $50 million/ ($500- $250) = 200000 unit

As per the analysis, it is required to sell 200000 units to reach break-even.

It is expected that this strategy would boost iPhones' sale by 50%, which would help to distribute the fixed cost among each unit sold.