Please read Session 8 (Pages 59 to 60 from the Strategize text), Chapter 5 from the Hill, Schilling Jones text After viewing the video above, complete the below for JetBlue Airways Corporation To identify the generic strategy, you must follow these four steps Step 1 First, list key company features ( up to 4 ) that support differentiation Step 2 Next, list key company features ( up to 4 ) that support cost leadership Step 3 Next, list who is the target market Step 4 Next, write a statement ( up to 50 words ) stating the type of generic strategy the company follows and incorporating what you determined in Step 1, 2, and 3

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Question: Please read Session 8 (Pages 59 to 60 from the Strategize text), Chapter 5 from the Hill, Schilling & Jones text. After viewing the video

Please read Session 8 (Pages 59 to 60 from the Strategize text), Chapter 5 from the Hill, Schilling & Jones text. After viewing the video above, complete the below for JetBlue Airways Corporation.

To identify the generic strategy, you must follow these four steps

Step 1: First, list key company features (up to 4) that support differentiation
Step 2: Next, list key company features (up to 4) that support cost leadership
Step 3: Next, list who is the target market
Step 4: Next, write a statement (up to 50 words) stating the type of generic strategy the company follows and incorporating what you determined in Step 1, 2, and 3.

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