Please read Social Responsibility Case Study: Johnson & Johnsons Tylenol Crisis on pages 53-55 of the text and answer the following: If you worked for a competitor of Johnson & Johnson, how might you have recommended your company respond? What, if anything, should your company have done to make sure it was not the next victim of this criminal behavior?

Similarly, how might social media be used today to mark such an occasion? How would you engage the employees of GE more in the celebration? SOCIAL RESPONSIBILITY CASE STUDY Johnson & Johnson's Tylenol Crisis M-M advised Johnson & Johnson during the now-famous Tylenol crisis-a case regarded as a classic and historical example of managing a crisis. In the fall of 1982. packages of Tylenol Extra-Strength already on store shelves were opened, and cyanide-laced capsules were randomly placed in them by an unidentified individual or individuals. The containers were resealed and put back on the shelves of several pharmacies and food stores in the Chicago area. The poison capsules were subsequently purchased, and seven unsuspecting people died. Johnson & Johnson, parent company of McNeil Consumer Products Company, which makes Similarly, how might social media be used today to mark such an occasion? How would you engage the employees of GE more in the celebration? SOCIAL RESPONSIBILITY CASE STUDY Johnson & Johnson's Tylenol Crisis M-M advised Johnson & Johnson during the now-famous Tylenol crisis-a case regarded as a classic and historical example of managing a crisis. In the fall of 1982. packages of Tylenol Extra-Strength already on store shelves were opened, and cyanide-laced capsules were randomly placed in them by an unidentified individual or individuals. The containers were resealed and put back on the shelves of several pharmacies and food stores in the Chicago area. The poison capsules were subsequently purchased, and seven unsuspecting people died. Johnson & Johnson, parent company of McNeil Consumer Products Company, which makes