Please read the assigned short case on Dr Pepper Snapple carefully and answer ALL questions listed next to the case. Your response should be typed with a maximum of TEN pages.

Please fully answer the following questions about the case in your report:

1) Present a general overview of the US Beverage Manufacturing & Bottling industry. Specifically, discuss major trends, competitors, their products and relative market share.

2) Perform a PESTEL analysis. This includes discussing the general environment factors affecting the beverage industry's Performance such as economic, political/legal, socio-cultural, demographic, technological and global issues.

3) Perform a Porter's five forces analysis on the beverage industry.

4) Assess the beverage industry's attractiveness in terms of growth and profitability. Specifically, present a comparative chart on the beverage industry on ROA, ROE, Debt to Equity (D/E), Current Ratio, and end of year stock prices between 2006- 2011 inclusive. [Consult Mergent Online Library Database]

5) In your opinion, what are the beverage industry's Key Success Factors (KSF)? What are the most CRITICAL factors that lead to success in this industry?

6) Identify and discuss major strategic challenges the industry is facing and possible solutions to these challenges.