Question: Please read the attached pdf doc on Canvas that consists the following sections before attempting to answer the questions below: Strategy Session 1 : Decision
Please read the attached pdf doc on Canvas that consists the following sections before attempting to answer the questions below:
Strategy Session : Decision Making at the Strategic and Operational Level
Exercise: Innkeepers of America
After reading the material in the pdf copy, review the statements below pertaining to Innkeepers of America's decisions.
Your task is to identify which of these decisions are strategic, or operational or both types of decisions by marking an for a strategic decision, an for an operational decision, or an SO for decisions that you consider can be both strategic and operational.
More importantly, after you mark each question with the relevant alphabet write around words for EACH DECISION justifying your selection like I have provided an explanation for Decision # in RED!
Innkeepers of America's position fn the economy segment of the lodging industry.
SQ Locating properties next to a restaurant rather than have food and beverage inhouse.
This strategic decision determines the kind of facility being built and where it is to be located. It could be interpreted that this is an operational decision, because it establishes Innkeeper's position in the economy segment of the industry and does not redirect the firm.
Price of rooms lowered further to meet competition.
New advertising campaign with discount coupons for weekend stays.
Three new customer service positions.
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