Question: Please read the Case found on pages 3 4 2 - 3 4 3 discussing strategic alliances in the pharmaceutical and biotechnology industry. After reading

Please read the Case found on pages

342 - 343

discussing strategic alliances in the pharmaceutical and biotechnology industry. After reading the case, please answer the following questions in your Main Post:

What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm?

How would you try to address those tensions?

Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship.

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