1. Identify whether your product will be the modification of an existing one in your product mix, or the development of a new product.

2. if the product is an extension of one in your current product mix, determine the type(s) of modifications that will be performed.

3. discuss your product idea would move through the stages of new-product development. Examine the idea using the tests and analyses included in the new-product development process.

1. Create a matrix of the current product mix for your company.

2. Discuss how the profitability of your product will change as it moves through each of the phases if the product life cycle.

3. Create a brief profile of the type of consumer who is likely to represent each of the product adopter categories of your product.

4. Discuss the factors that could contribute to the failure of your product. how will you define product failure?

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