Please read the case Smart Communications Inc. (A) and answer the following questions.

1- Identify marketing strategy of Smart Inc. in mid-1990s during their early years in Philippines.

a. Use the four main elements of marketing strategy in your analysis.

b. Identify marketing mix elements used to implement the above marketing strategy which you have described in 1a.

c. Is this a red ocean or blue ocean strategy? Explain, why? In your explanation use Kim and Mauborgne (2005)s The four actions framework to show if this strategy is an exemplar or red or blue ocean strategy.

2- Identify marketing strategy of Smart Inc. after their market expansion decision.

a. Use the four main elements of marketing strategy in your analysis.

b. Identify marketing mix elements used to implement the above marketing strategy which you have described in 2a.

c. Is this a red ocean or blue ocean strategy? Explain, why? In your explanation use Kim and Mauborgne (2005)s The four actions framework to show if this strategy is an exemplar or red or blue ocean strategy.