Please read the case study and answer the questions in detail.

Q1: Prepare the survey for analysis. Set up the code sheet for this study. How will this study be set up to be tabulated by a statistical analysis package?

Q2: Assume you are compiling your research report. What are the limitations of this study?

InquiringMindsWanttoKnowNow_14e... >cases Inquiring Minds Want to Know- Now! > Abstract trien a purtictalu alvictiet -wi. pentem com > The Scenario Within be nexi five jean, 73.7 percett eqpod ti ropond to more abl ty sonding - InquiringMindsWanttoKnowNow_14e... Pamesa S. Schirdiaf contl. study to 4,000 thanagers, exectives, enginects, and purchasing agenis selected ch Merdude, the Schinster Inquiring Mhids Want to Know-Nowt from the U.S. Penton database. The survey sample was constructed using stratified disproportionate random sampling with subseribers considered as belonging to one of 42 cells (seven industry groups by six job titles). A total of 710 completed questionnaires were received, with 676 of the respondents indicating that they were parchase decision makers for their organization. Penton analyzed only the answers of these 676 buyers. Data were analyzed by weighting responses in cach cell by their percentage makeup in the overall population. The overall margin of error for the survey was 4 percent at the 95 percent level of confidence. Indepth follow-up telephone interviews were conducted with 40 respondents, to gain a deeper understanding of their behavior and atitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries - Web visits, fax-on-demand, or e-mail-were used by half (49.1 percent) of the buyers surveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sending e-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser's website, and 60 pereent expect to increase their use of fax-on-demand. Three out of tive parchasing decision makers have access to the Intemet, and 74.3 percent of those without Intemet service expect to have it within the next five years. Seven of 10 (72.4 pereent) respondents plan to use the Internet to research potential supplicrs, products, of services during the next five years, compared to 33.1 pecent using it for that purpose during the past year. Findings revealed that the need for fast response and the need for information on product availability and delivery are influenced by the following: 1 Time pressures created by downsizing of the work force and demands for greater productivity. 2 The fast pace of doing business. 3. Cost considerations. Behavior varied depending on immediacy of purpose. When buyers have an immediate need for a product or service, telephone contact is the inquiry method of choice. Of the respondents, 79.5 percent reported that they had called a toll-free namber in the past year for an immediate need, while 66.1 pereent had called a local number, and 64.7 pereent had called a long-distance number. When the need for a product or service is not immediate, buyers are more likely to use the mail. Among respondents, 71.4 percent reported they had mailed a reader service card in the past year for a nonimmediate need, and 69.3 percent had mailed a business-reply card to an advertiser. "A new paradigm is emerging for industrial purchasing," concludes Long. "Buyers are working in real time. They want information more quickly and they want more information