Please read the case study below and answer ALL questions.

Tupperware says it could go out of business. The company's stock price plummeted nearly $50\%$ this week as analysts say the brand has struggled to connect with younger consumers.

Tupperware is an American kitchen classic, but the brand recently warned it could soon be out of business. After Tupperware Brands Corporation warned it could soon go out of business, the iconic company's failure to adapt to modern trends and attract new customers is in the spotlight.

Once a mainstay at American dinners and backyard barbecues, Tupperware containers shot to fame through the company's direct$-$sales model and 'Tupperware parties' hosted in sellers' homes. While the brand's sales briefly surged during the COVID$-19$ pandemic, as families prepared more home$-$cooked meals during lockdown, the trend sharply reversed last year as restaurant dining boomed once again.

The reusable containers have been a home cooking staple since $1946$ and swept the nation with early trends like Tupperware parties in the $\text{'}50$s through the $\text{'}70$s$.$ In recent years, however, they've been less popular with younger generations." In a regulatory filing earlier this month, Tupperware said it has "substantial doubt about the company's ability to continue as a going concern." "Further," the company stated in a press release on April $7,$ "due to the challenging internal and external business economics, coupled with the increased levels and cost of borrowings under its Credit Facility, the Company currently forecasts that, if it is unable to obtain adequate capital resources or amendments to its Credit Agreement, it may not have adequate liquidity in the near term." Tupperware said in the press release that it had discussed financing options with advisers to see if there's a way forward without losing the business.

In a statement about Tupperware's capital structure and liquidity position, president and CEO Miguel Fernandez said the company has "embarked on a journey to turn around our operations" and $"$is doing everything in its power to mitigate the impacts of recent events $--$ taking immediate action to seek additional financing and address our financial position."

Experts say financial missteps, the demise of the direct$-$sales model in the age of e$-$commerce, and the rise of cheap alternatives $-$ including re$-$useable containers from food deliveries $-$ may have all played a role in Tupperware's downfall.

Hitha Herzog, chief research analyst at H Squared Research, told "Good Morning America" it's not surprising that Tupperware is struggling.

"The company has many layers of issues ranging from the way they sell their food storage products via direct sales force and branding issues where they have failed to relate to younger customers," she said. "But at the company's core, the structure of its loans are shaky. The company has had to renegotiate the loan agreements three times since $2022.$ Higher interest rates along with falling sales and revenue is a recipe for financial disaster."

Herzog compared Tupperware and its market share to other brands who have found more success in the reusables space.

$$Tupperware certainly has tough competition, from major brands like Rubbermaid, Glad and Pyrex. What is really hurting Tupperware are more environmentally conscious consumers who want to move away from plastics and into more sustainable methods of storing their food," she said. "This lack of innovation and not knowing their core customer wants and needs is what's ultimately going to lead to Tupperware's demise."

Tupperware long stuck primarily to direct sales through neighbourhood Tupperware parties, and online sales through its own website, but last June began selling on Amazon. In October, Tupperware also launched a partnership with Target to put the food containers on store shelves, but it appears the new sales channels may not be enough to save the business.

Bolton Weiser argued that Tupperware's shift into retail sales has been scattershot, saying, 'they have embarked on too many initiatives to diversify away from direct selling, which have required too much investment, like selling into regular retail channels.$\text{'}$

Earlier this week, the company's stock price took a $45\%$ dip, MarketWatch reported, marking its lowest level in three years after the warning came out late Friday of its financial challenges. Overall, Tupperware$$s stock took a $98\%$ dive over the last year.

Last week on a fourth$-$quarter earnings call, Tupperware said it was working to finalize its now$-$belated $2022$ annual report, with representatives stating that the financial results would "differ significantly" from its preliminary reports at the beginning of March, when the company reported an $18\%$ decline in net sales from the year. According to the case study,

Tupperware, an iconic organisation

is struggling to remain afloat and

relevant in $2023.$

Using the facts in the case study,

analyse the business environment issues at play.