Please read the case:

TechNex Solutions is a leading technology company specializing in software development and IT consulting services. With a diverse workforce dispersed across several locations, the company identifies the importance of implementing an effective performance management system to drive employee engagement, development, and organizational success. However, TechNex Solutions faces challenges in aligning its current performance management practices with the company's strategic objectives and fostering a culture of continuous feedback and improvement.

In spite of investing in performance management initiatives, TechNex Solutions struggles to effectively evaluate employee performance, provide meaningful feedback, and support employee development. The current performance management system lacks structure, consistency, and alignment with the company's goals, resulting in dissatisfaction among employees and managers and hindering overall organizational performance.

A$)$ Discuss measures that TechNex can use to optimize their performance management system?