Question: { please read the case, then write a report about it describing the problem(s), analyzing its/their background and circumstances, and suggesting your recommendations, relating all
{ please read the case, then write a report about it describing the problem(s), analyzing its/their background and circumstances, and suggesting your recommendations, relating all to International Business concepts and discussions which we have covered in class.
(1: Introduction
2: Body Paragraph
3: Conclusion )
Forta Furniture: International Expansion In January 2015, Marita Petrescu, the chief marketing officer for Forta Furniture, was visiting an international trade show where large furniture brands went to discover the trends that would shape their industry. She was with Constantin Cernat and Alexandra Dobreva, the respective vice presidents of Fortas two brands, Forta and Abilit. It was the first time that Forta had visited this show. Petrescu would take her insights back to Fortas headquarters, where she would meet the next week with Fortas owners. They expected her to recommend whether Forta should expand into foreign markets.
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