Question: A positioning map represents: How the company views its key competitors on important attributes. A mental map of consumers' perception of the brand versus the

A positioning map represents:

  1. How the company views its key competitors on important attributes.
  2. A mental map of consumers' perception of the brand versus the competition.
  3. Both where the brand of interest currently resides in consumers' minds, as well as where it hopes to move in the future.
  4. How the brand hopes to be perceived in consumer's minds.

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